Founder

The Journey of a Scholar.
The Purpose of a Platform.

Datin Nadia Leshchenko, Founder of Jatayu Rise
University of Malaya Russian Union of Writers
Author • Researcher • Scholar • International Economics & Halal Economy Researcher • Strategic Development Professional

Datin Nadia Leshchenko

Also known as Aidan Avish (Ядан Авиш)

Datin Nadia Leshchenko is an internationally experienced author, researcher, scholar, and strategic development professional whose academic and professional journey spans Russia, the United States, the Czech Republic, and Malaysia.

Her multidisciplinary interests encompass international economics, the Halal economy, socio economic development, philosophy, culture, international affairs, and strategic development.

International & Professional Background

Born in Stavropol, Russia, Nadia was raised in a family committed to public service, education, and intellectual development. Her father served in the military, while her mother taught physics. Her early years included time in Novosibirsk and Leningrad, now St. Petersburg, exposing her to diverse cultural and educational environments from a young age.

Her international journey later took her to Moscow, Prague, Boston, Miami, and North Carolina, where she studied, lived, and worked.

Professionally, Nadia has experience in project management, strategic marketing and promotion, advertising, and socio economic development initiatives, including work within international corporate environments. She is also an alumna of the American Councils for International Education.

Philosophy & Intellectual Studies

Nadia’s intellectual journey includes extensive study of Indian philosophy and spiritual traditions, including the Bhagavad Gita and Srimad Bhagavatam, alongside the works of classical thinkers such as Plato and Marcus Aurelius.

Her interest in philosophy led her to pursue a second degree in Philosophy at North Caucasus Federal University, NCFU and SKFU, with particular emphasis on textual interpretation and hermeneutics.

International Economics & Halal Economy

Nadia is currently pursuing a PhD in International Economics at the University of Malaya, with research interests encompassing the Halal economy, international economic development, global economic relations, and international affairs.

From 2024 to 2025, she served as President of the Asia Europe Institute Student Club, where she promoted academic engagement, international networking, and cross cultural dialogue.

Author & Scholar

A published author, Nadia became a member of the Russian Union of Writers in 2014. Her literary work has received several awards and multiple nominations.

Her writing and research bring together philosophy, culture, spirituality, economics, and international perspectives, reflecting a multidisciplinary approach to understanding society, human values, and economic development.

Founder’s Vision

As a founder, Datin Nadia Leshchenko brings together international experience, academic research, strategic insight, and cross cultural understanding.

Her vision is centred on unity through shared human values and the belief that sustainable progress can be achieved by connecting knowledge with enterprise, tradition with innovation, and economic development with social value.

She seeks to build meaningful bridges between East and West, fostering international cooperation, cultural understanding, education, knowledge exchange, and sustainable economic opportunities.

At the heart of her vision is a commitment to creating initiatives that are intellectually grounded, commercially relevant, socially responsible, and internationally connected.

Founded December 2025
Based in Petaling Jaya, Malaysia
Research Halal Economics & Philosophy
Writing as Aidan Avish (Ядан Авиш)
Explore Jatayu Rise

Multifaceted Contributions

Academic

Research & Scholarship

Research at Universiti Malaya and North Caucasus Federal University focusing on comparative philosophy, textual interpretation, and halal economics. Bridging Eastern and Western methodologies.

Project Management

Communications & Leadership

An accomplished international career in marketing communications and project management. This professional background informs Jatayu Rise's approach to building cultural partnerships and institutional dialogue.

Literary

Author & Essayist

Writing under the pen name Aidan Avish (Ядан Авиш), Nadia Leshchenko is a member of the Russian Union of Writers and multiple nominee for the national Writer of the Year award, exploring the meeting points of Eastern traditions and classical philosophy.

Asia Europe Institute Student Club

President, 2024 to 2025

Nadia Leshchenko served as President of the Asia Europe Institute Student Club at the University of Malaya from 2024 to 2025, contributing to student led projects and intercultural initiatives.

Philosophical Influences

The Texts That Shape the Vision

Enduring philosophical works form the intellectual foundation of Jatayu Rise's cultural mission.

"Philosophy is not a system of abstract propositions. It is a way of life, a practice of wisdom that must be tested in the world, carried across cultures, and shared with courage."
Nadia Leshchenko